Join the #ReuseForTheWin Movement!

The FIFA World Cup 26™ — sponsored by Coca-Cola — will be co-hosted by Canada, Mexico, and the United States in 2026, bringing one of the world’s most-watched sporting events to 16 cities across the three countries. In the run up to the event, organizers and sponsors like Coca-Cola had a major opportunity to make a lasting impact for the planet through prioritizing reuse, instead of single-use plastic.

Replacing single-use plastic bottles and cups with reusable options at stadiums and fan festivals can prevent millions of plastic containers from entering the waste stream and potentially polluting the environment and the oceans.  

But that opportunity is now slipping away. Despite public calls for more reuse by fans, athletes, and environmental organizations, World Cup venues are expected to sell most drinks in single-use packaging. And days before kick-off, FIFA banned fans from bringing their own reusable bottles into stadiums.

Coca-Cola and FIFA can and should do better.

The game we love can inspire real change. Help eliminate single-use plastic waste and protect our oceans by calling for reusable cup systems and personal reusable bottles at World Cup stadiums and fan festivals. Tell Coca-Cola and FIFA to commit to reuse and help kick single-use plastic waste out of our sports stadiums once and for all.

petition letter

Dear Coca-Cola and FIFA,

During the World Cup, fans come together to watch thrilling matches and cheer for our favorite teams. But we don’t want to leave millions of discarded single-use plastic bottles and cups behind. You can prevent this from happening by helping establish reusable cup systems and allowing reusable bottles at sports stadiums and fan festivals.

Fans know that the game we love has the power to inspire action and change the world. That’s why we’re calling on you to be a reuse champion. We want to see Coca-Cola and FIFA take bold action by prioritizing and promoting reuse across all venues of the World Cup and future sporting events. One reusable cup can replace over 100 single-use cups, preventing them from entering the waste stream and potentially polluting the environment and our oceans. Just a 10-percentage point increase in reusable beverage packaging globally by 2030 could eliminate over 1 trillion single-use plastic bottles and cups!

Single-use plastic is threatening our health and hurting the environment. We can’t stand by while plastic waste pollutes our seas, harms wildlife, and fills our bodies with microplastics. Scientific studies show plastic is everywhere: in the air we breathe, the food we eat, and the water we drink. It’s been found in our hearts, lungs, brains, blood, and even in breast milk. Scientists warn that plastic and the chemicals used to make it are linked to cancer, infertility, heart disease, autism, and diabetes.

Fans and athletes everywhere are demanding change. Before the Paris 2024 Olympic and Paralympic Games — the biggest sporting event ever to serve drinks in reusable cups — over 100 elite athletes and sports organizations called on Coca-Cola to ditch single-use plastic. The Union of European Football Associations (UEFA) delivered too, rolling out reusable cups at all European Championship 2024 stadiums in Germany. Clubs and stadiums around the world are showing that reuse works.

In the run up to FIFA World Cup 26™, both Coca-Cola and FIFA had a major opportunity to make a lasting impact for the planet through also prioritizing reuse. But despite public calls for more reuse by fans, athletes, and environmental organizations, most drinks at the World Cup are expected to be sold in single-use packaging. And days before kick-off, FIFA banned fans from bringing their own reusable bottles into stadiums. Both Coca-Cola and FIFA can do better!

We are calling on you prioritize and promote reuse at all future sporting events and to reverse the decision to ban reusable bottles at FIFA World Cup 26™. Show the world that celebrating sports doesn’t come at the cost of our health or the planet. The time for single-use plastic is over. Let’s kick it out of stadiums for good.

Sincerely,

{user_data~First Name}{user_data~Last Name}

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